Credit: Columbia University Irving Medical Center
Who created body armour drink driver#
If a molecule is a driver of aging, then restoring its youthful levels would delay aging and increase healthspan, the years we spend in good health.Ī study led by Columbia researchers finds that a deficiency of taurine, a molecule produced in our bodies, drives aging, and taurine supplements can improve health and increase lifespan in animals. Less certain is whether these molecules actively direct the aging process or are just passengers going along for the ride. Many studies have found that various molecules carried through the bloodstream are associated with aging. Over the past two decades, efforts to identify interventions that improve health in old age have intensified as people are living longer and scientists have learned that the aging process can be manipulated. Credit: Columbia University Irving Medical Center Anti-aging molecules within us Taurine structure is depicted as a ball and stick model in the taurine shower. In the illustration an old man is seen walking through a taurine shower and coming out as rejuvenated healthy man. (This story has been corrected in the first paragraph to show Coca-Cola purchased Vitaminwater-maker Glacéau in 2007, not 2017.Taurine supplementation increases healthy life span.
Luck certainly knew about Repole’s past brand-building story and added, “The hope when things like this happen is the Vitaminwater story.” “There’s always a risk in any equity, but I feel like there’s a great market for a sports drink that’s good and good for you,” Luck told Bloomberg’s Erik Matuszewski at the time. Luck was in his second year with the Colts when he joined the BodyArmor team, which focused on young, rising stars, to distinguish itself from the mainstay Gatorade brand. BodyArmor would not comment on the equity stake of any of its athletes. For context, sales were $5 million in 2012 and $6 million in 2013, meaning sales are up more than 200 times since the aforementioned athletes became investors. It is on track to do $1.4 billion in retail sales this year, according to Coca-Cola. Landis would not comment on Trout’s current equity stake, but added, “We hoped in the best-case scenario, it could grow as it has.”īodyArmor ranked as the third biggest sports drink in the U.S.-and fifth globally-last year, according to market research firm Euromonitor. Landis said Trout liked the healthier nature of the product, while Landis believed in the brand’s upside, based on Repole’s Vitaminwater history and the management team in place, particularly longtime head of marketing Michael Fedele. “We took a chance on a small startup, and we’re tickled that it worked out so well,” Trout’s agent Craig Landis said in a phone interview. Andrew Luck and Posey both took stakes in the company the following year, as part of their endorsement agreements. In what was the first non-endemic endorsement deal of his young career, Mike Trout joined the company’s roster in 2012, his rookie season, the same year Rob Gronkowski joined the BA team. “If it wasn’t for Kobe Bryant’s vision and belief, BodyArmor would not have been able to achieve the success we had,” Repole said in a statement announcing the Coca-Cola purchase. “This product can be very disruptive,” Bryant said at the time of his original investment, adding that he thought Gatorade had become “bland with no innovation.” Osaka joined BodyArmor as an endorser in 2019 and received a significant equity stake. He focused on marketing of the product, helping to recruit athletes like Osaka to the brand. Repole was at Bryant’s posthumous Hall of Fame induction ceremony in May, as a guest of Kobe’s family.īryant was a key part of BodyArmor’s growth. His estate is expected to receive more than $400 million from the sale, according to the Wall Street Journal. He invested roughly $6 million for a 10% stake in the company in 2014. The late Kobe Bryant was one of the earliest athletes to bet on Repole and BodyArmor. Pop stars Carrie Underwood and Jennifer Lopez also joined the endorsement roster this year. Athletes gravitated to the brand, and it is now the official partner of UFC, MLS and the U.S. Repole and Lance Collins launched BodyArmor in 2011 as a healthier sports drink alternative to Gatorade, touting a beverage that was low in sodium and packed with electrolytes, coconut water and antioxidants. More recently, Naomi Osaka, Mookie Betts and Christian McCaffrey joined the cap table as part of their endorsement deals. The deal will likely trigger eight-figure payouts for some of the earliest endorsers in the company, who in many cases, like Buster Posey and James Harden, invested cash in the company.
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